Three Kings Day It is still Christmas in Madrid: Who are the 3 Wise Men ? While in most of Europe people and mainly the children are looking forward to Christmas on the 24th or 25th of December, in Spain and in Southamerica the children can’t wait to see the “Three Wise Men” / “Three Holy Kings”. Actually, in Spanish it sounds much more magic, as the “Reyes Magos” – if you translate the words one to one – mean “the Magic Kings”. Doesn’t it sound much more promising then someone being wise? Who wants wisdom when we can have magic? In Madrid, as in the whole of Spain, the